I want to make an eye-catching sign.

Come to LOGOsKING, you can talk.

Signboard design, production and installation without any worries, LOGOsKING is all about it

讓LOGOsKING為你的企業打造一個引人注目的招牌，

讓你的生意更上一層樓！

How to create the best signboard? Unveiling the 3 key secrets.

Increase your store's customer attraction by 30%!

Anchor AAA

The sign isn't a decoration; it's "Silent Salesman"!

In Hong Kong, one person passes by your shop every 10 seconds .

But 90% of passersby only take 3 seconds to decide whether to stop.
LOGOsKING has been deeply rooted in Hong Kong for 12 years, designing signs for over 500 local shops.

The " 3A Rule" for a successful brand can be summarized as follows :

Attention Eye-catching

1. Attention: How to scientifically match font size and light brightness to the street environment?

Problems and pain points:

Hong Kong's streets are narrow and densely packed, and signs often become ineffective because they are either "too large and obstruct the road" or "too small and get submerged." According to statistics from the Buildings Department, in 2022, Mong Kok and Sham Shui Po accounted for 63% of all fines issued for signs that violated size regulations. The main reason is that owners rely solely on experience to make judgments and ignore ambient lighting and pedestrian flow.

LOGOsKING Solution

Dynamic dimension calculation formula:
Based on the street width (D) and the average pedestrian eye level (H=1.5 meters), calculate the minimum legible font size:
Font height (cm) = (D×0.6) / (H×0.01)
→ Example: Tung Choi Street, Mong Kok (D=4 meters) → Letter height must be ≥16cm

Lighting classification system:
Brightness is adjusted according to the level of light pollution in different areas:
Recommended materials for area type brightness (nits)
Mong Kok/Causeway Bay: 5,000-8,000 sq m ultra-bright LED lightbox with reflective coating
Residential areas/near schools: 1,500-3,000 RMB for soft-light acrylic with matte finish.

客戶案例：

將軍澳某茶餐廳原招牌（原來招牌靜態紅字+普通燈管）

改造後：

根據公式調整字高至20cm，

採用「分時段調光LED」（18:00-23:00自動提升至6,000nits）

結果：

晚間客流量提升27%，

外賣平台搜索關鍵詞排名上升至全區域第1。

Anchor 1

*The image is for reference only.

Alignment Consistent branding

2. Alignment: The "millimeter science" of color matching and business psychology

Problems and pain points:

Hong Kong SMEs often use Pantone color charts directly, but overlook the differences in color rendering of materials and the influence of ambient light.

For example, the color difference (ΔE) of the same red color on acrylic and metal plates can reach 4.2 (the value ΔE > 2.3 is perceptible to the naked eye).

Neon lights experience a 15%-20% hue shift in rainy or foggy weather.

LOGOsKING Solution

3-stage color calibration process:

Numerical restoration: Scan the customer's logo with a spectrophotometer to generate three sets of color values: RGB/CMYK/HEX.
Material compensation: Based on the predicted color rendering deviation of the signboard material (such as aluminum sheet, lightbox fabric), the design draft is adjusted accordingly.
Environmental simulation: Testing color performance under different weather conditions in the "full spectrum laboratory"

Industry-specific color library:

Industry: Food and Beverage
Psychological effects: Stimulates appetite and increases table turnover rate.
Recommended color scheme: Warm red / Bright yellow (ΔE<1.5)

Industry: Medical Aesthetics
Psychological effect : Conveys professionalism and cleanliness
Recommended color scheme: Blue-green/Silver-gray (Pantone 14-4506 TCX)

Lessons learned from the failures of other sign makers:

A certain chain pharmacy directly used the color of its logo on its lightbox.

At night, due to color temperature discrepancies, customers mistake it for an "electronics store," resulting in a conversion rate of only 9%.

After LOGOsKING intervened:

The color temperature was adjusted to "cool green + 4500K LED", increasing the conversion rate to 34%.

*The image is for reference only.

Action Communication Action

3. Action (Communicating Action): The minimalist rule of conveying "who I am" in 3 seconds.

Problems and pain points:

A survey by the Hong Kong Lands Department showed that 41% of consumers misidentified the type of shop sign (such as mistaking a dessert shop for a coffee shop).

The main reason is the excessive pursuit of "artistic flair," which leads to the abstraction of graphic elements.
Secondary information (such as branch addresses) takes up too much space.

LOGOsKING Solution

The "7:2:1" Golden Rule of Page Layout:

70% of the area: Core business keywords (such as "tea restaurant" and "hardware and building materials")
20% area: Brand Name
10% area: Auxiliary graphics (such as bowl and chopstick icons, wrench icons)

Industry-specific color library:

Industry: Education Center
Highly recognizable symbols: Book + Dialogue box
Warning about common mistakes: Avoid using globes (they can easily be mistaken for travel agency items).

Industry: Beauty SPA
Psychological effect: Profile lines + teardrop shape
Warning about common mistakes: Avoid using fresh flowers (they can be easily confused with florists).

LOGOsKING offers a "3-second recognition test":

The sign design was randomly mixed into photos of other signs on the same street, and the test subjects were asked to select the target sign within 0.5 seconds.

Acceptable standard: Identification accuracy ≥ 85%

I want to make an eye-catching sign.

Come to LOGOsKING, you can talk.

Signboard design, production and installation without any worries, LOGOsKING is all about it

讓LOGOsKING為你的企業打造一個引人注目的招牌，

讓你的生意更上一層樓！

How to create the best signboard? Unveiling the 3 key secrets.

Increase your store's customer attraction by 30%!

The sign isn't a decoration; it's "Silent Salesman"!

In Hong Kong, one person passes by your shop every 10 seconds .

But 90% of passersby only take 3 seconds to decide whether to stop. LOGOsKING has been deeply rooted in Hong Kong for 12 years, designing signs for over 500 local shops.

The " 3A Rule" for a successful brand can be summarized as follows :

Attention Eye-catching

1. Attention: How to scientifically match font size and light brightness to the street environment?

客戶案例：

將軍澳某茶餐廳原招牌（原來招牌靜態紅字+普通燈管）

改造後：

根據公式調整字高至20cm，

採用 「分時段調光LED」 （18:00-23:00自動提升至6,000nits）

結果：

晚間客流量提升27%，

外賣平台搜索關鍵詞排名上升至全區域第1。

*The image is for reference only.

Alignment Consistent branding

2. Alignment: The "millimeter science" of color matching and business psychology

Lessons learned from the failures of other sign makers:

A certain chain pharmacy directly used the color of its logo on its lightbox.

At night, due to color temperature discrepancies, customers mistake it for an "electronics store," resulting in a conversion rate of only 9%.

After LOGOsKING intervened:

The color temperature was adjusted to "cool green + 4500K LED", increasing the conversion rate to 34%.

*The image is for reference only.

Action Communication Action

3. Action (Communicating Action): The minimalist rule of conveying "who I am" in 3 seconds.

Examples of transformation:

The original signboard of a pet hotel in Tsim Sha Tsui (abstract paw print image + small English name).

After the LOGOsKING redesign:

Enlarge the four characters "Pet Accommodation" (using a rounded font to avoid a cold feeling).

Add a "dog house + bed" icon (not the cat and dog icons commonly seen in pet stores).

Results: Passerby booking rate increased by 41%, and ranked #1 in Google Maps search results for "pet accommodation in Tsim Sha Tsui".

*The image is for reference only.

But 90% of passersby only take 3 seconds to decide whether to stop.
LOGOsKING has been deeply rooted in Hong Kong for 12 years, designing signs for over 500 local shops.

採用「分時段調光LED」（18:00-23:00自動提升至6,000nits）